Hi, I’m Karina, the heart behind Karinho — a brand rooted in sustainability, care, and connection.

Karinho was born in 2019, after researching the environmental impact of the fashion industry. Inspired by the possibilities of circular fashion, I started by selling pre-loved pieces from my own wardrobe — giving them a new life and purpose. I haven’t stopped since. What started as a personal journey soon turned into a mission: to give clothing a second life and help others fall back in love with their wardrobes.

From curated pre-loved pieces to custom-fit services, every part of Karinho is built on a deep respect for clothing, people, and the stories we wear.

The name Karinho is a play on my own name and the Portuguese word “carinho”, which means affection, care, and endearment. It reflects the way I approach everything I do — with thoughtfulness, attention to detail, and a genuine desire to help people reconnect through fashion.

Whether it’s a timeless basic or a unique statement piece, my goal is to help you connect with your clothes. Encouraging slower fashion, mindful choices, and a deeper appreciation for what we already own.